Is a website a good investment or a waste of money? – PART 1
Unfortunately, the answer isn’t that simple because it really comes down to how well your website is made and then how you use it.
It is like buying a bottle of wine, you can spend a lot of money on it, but if you just leave it to turn into vinegar then it was a waste, however, if you open it and enjoy it, then it was a great buy.
Most businesses want a website to increase sales, alternatively one could do this through self-promotion or advertising but more often than not, we are too busy to get around to this so we need help and the logical step is to hire a sales rep to do our selling for us.
But what about the idea of your website being your sales rep?
Can a website fulfill this role and bring in new business like you would expect from a sales rep to? The short answer is yes, but only if you unlock its full potential. So the next question would be; how can you get your website to perform like a champion?
Firstly, if you googled what a sales rep earns in South Africa, it is about R 240 000 per year. For the sake of this argument, let’s halve it. It can be expensive so let’s see what it could cost you to get one.
- Salary + commission = R 5000 pm
- Petrol = R 2000 pm
- Phone = R 1000 pm
- Laptop + data = R 1000 pm
- Business card, uniform, signage, flyers, etc R 500 pm
- Lastly sundries like UIF, etc another R 500 pm
- Total: R 10 000 a month or R 120 000 a year
…this already is A LOT more than a website so let’s see how the two compare and see how you can empower your website to be all that it can be.
Step 1: Finding a rep
- Rep: advertise, ask friends or networks or use a recruitment agency
- Website: find a web developer whom you will have a good working relationship with
Step 2: Hiring a rep
- Rep: interviewing, designing the job around candidates strengths, creating a job description
- Website: building the site, finding its focus and purpose. Design to meet this purpose, create an appropriate look and feel and a workable structure.
Step 3: Training your rep
- Rep: not going to know anything unless taught. The rep would need to be trained on the company, the products, the industry and job description.
- Website: in the same way you would train your website by populating it with content about the products, company, industry, etc (everything your website needs to make sales).
Now you could have your own sales rep ready to go out into the field or you could have a website already setup to start selling for you.
The problem is that too many people stop here. They’ve bought their golden goose, they sit and stare at it and wait for it to make them money. To get your sales rep or website to really perform, you have a bit more work to do.
Step 4: Working with a rep to get the most out of their sales approach
- Rep: monthly sales meeting to investigate, evaluate and adjust the sales approach.
- Website: study analytics to adjust content and layout to increase sales potential.
Now take a deep breathe, let that all sink in and when you are ready, head on over to Part 2…
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Let’s Start
We are really excited to get started with your awesome new logo. We are just waiting for you to say hello, and we can get the ball rolling.
082 219 9703
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