Share More About You:

People want to connect with people, not just businesses. Don’t shy away from sharing personal aspects of your life, including your sense of humour, perspectives, and even your favourite food.

Accelerate the “know/like/trust” factor by allowing your audience to get to know the person/people behind the business. This progression is essential for turning potential clients into loyal customers.

Have a Cohesive Brand Message:

Your brand should be visually and emotionally consistent. While experimentation is encouraged in marketing, your brand message should remain steadfast.

Define your company’s purpose and let it guide your marketing strategy. Your audience should easily recognise what your business stands for, creating a connection with your ideal clients.

Engage with Followers and Create Connections:

Social media is a two-way street. Actively respond to comments, reach out to business partners, affiliates, customers, and colleagues, and acknowledge those who engage with your content.

Utilise the social aspect of social media by making personal connections. Consider sending personal messages  to new followers to make them feel valued and appreciated.

Be Consistent with Content:

Consistency is key in the long game of business. Develop a routine and schedule for your marketing efforts to maintain a regular presence on social media.

Batchwork your content to make the consistency more manageable. Falling off the radar for extended periods can negatively impact your brand visibility.

Share the Transformation You Provide Your Clients:

Showcase the behind-the-scenes work and the value you bring to your clients. Often, the intricacies of how you do what you do go unnoticed—so highlight them.

Clients don’t just buy a service; they invest in the transformation you provide. Paint a vivid picture of the end result, making your clients eager to include you in their journey.

In summary:

• Implement these dos to elevate your business on social media:
• Share more about yourself, fostering a personal connection.
• Maintain a cohesive brand message and look for brand recognition.
• Actively engage with followers and create meaningful connections.
• Be consistent in your content to establish a reliable presence.
• Highlight the transformative value you provide to clients, focusing on their desires.

Contact us today for all your marketing needs. Let’s make your business look remarkable ONLINE.

Call 082 219 9703 or email sales@righthand.co.za