10 Reasons Email Marketing Still Works

Have you ever wondered why, despite the rise of social media and other digital marketing channels, email marketing is still considered one of the most effective ways to reach your audience? Because it works, duh!

We’re sure you’ve experienced opening your inbox on a busy morning and feeling like every company in the world decided to send a marketing email that day. And you know what? There’s a reason for that. Virtually every successful company practices email marketing because they know it gets results.

Now, we understand that the average consumer might disagree. But hey, that’s only because they’re not seeing the incredible results that companies can generate with effective email marketing strategies. In reality, email blows other forms of marketing like paid ads and social media out of the water. Let’s learn a mind-blowing fact: according to a recent study, email is almost 40 times more effective at acquiring customers than Facebook and Twitter combined! Yup, you read that right.

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So, if email marketing is so effective, what makes it such a useful tactic for acquiring high-quality leads? We are going to share with you 10 reasons why it’s still an incredibly effective tool for companies that want to scale fast.

1.Everyone Has An Email Address

It’s not just a necessary part of doing business; email has become an essential tool for communication, even among friends and family. No matter what country your target market is in, chances are they use email. In fact, over 4 billion people had an email address as of 2020, and that number is expected to grow even more by 2025. That means if you’re engaged in email marketing, you have access to half the world’s population as potential customers. Talk about a huge pool of opportunities!

2.Smartphones Have Made Inboxes Easier To Access

But it doesn’t stop there. The rise of smartphones has made accessing email even easier. Nowadays, most people carry a smartphone in their pocket, giving them instant access to their email anytime, anywhere. In fact, a study showed that more than 40% of all email is now opened on mobile devices. And as more people upgrade to smartphones, that number is only going to increase. This is fantastic news for email marketers because it means that people are more likely to see and engage with their messages.

In the past, checking email was often limited to desktop computers, making it difficult to stay connected on the go. But with smartphones, people can easily check their email during commutes or lunch breaks. And here’s a juicy tidbit for you: according to a study by HubSpot, the best time to send an email is between 9 pm and 12 pm. So if you want your email to be seen, it’s important to optimize it for mobile devices, using responsive templates and keeping those subject lines short and snappy. Oh, and it’s also easier for people to unsubscribe from email lists now, with just one click. That’s why it’s crucial to write high-quality messages that keep your contacts engaged and subscribed.

3.Email Marketing Is Affordable For Many Budgets

Now, let’s talk about the cost. Email marketing is affordable for many budgets. Regardless of the size of your company, there are email service providers out there that offer inexpensive packages for small businesses. And as your business grows, you can scale up your plan to include more features and contacts as you need them. Compared to other types of marketing like TV or print ads, email marketing is much more cost-effective. It allows you to reach your target market without breaking the bank.

4.High ROI Compared To Other Forms Of Marketing

But here’s the real kicker: email marketing provides a higher return on investment (ROI) compared to other forms of marketing. Litmus found that email marketing has an ROI of 3600%! That means for every cent you spend on email marketing, you can expect to earn 36 cents back. It’s clear that email marketing gives you great bang for your buck.

5.Emails Provide Flexibility For Content

What makes emails so powerful is their flexibility in displaying content. You can include text, buttons, images, videos—you name it. This flexibility allows you to create messages that are tailored to your target audience. Whether you produce video content, run newsletters, or sell goods and services, email marketing lets you display whatever content you need to make the best appeal to your leads.

6.You Can Promote Other Marketing Channels Via Email

And here’s a neat trick: email marketing is a great way to promote your other marketing channels. You can include links to your website, blog, social media profiles, and more. This allows email recipients to connect with you in the way they find most convenient, increasing the chances of engagement. You can even use email marketing to drive traffic to webinars or landing pages by including links in your email signature or message body. It’s all about giving your audience easy access to learn more about your offering and increasing leads and conversions.

7.Emails Are Easier To Collect Than Phone Numbers

Now, here’s a little secret: collecting email addresses is easier than collecting phone numbers. People are generally more willing to give out their email than their phone number, making email marketing a great way to reach out to new leads without the hassle of cold calling. You can collect email addresses through sign-up forms on your website or by offering lead magnets like free e-books or discount codes that are delivered by email. It’s an efficient way to grow your email list quickly and reach more potential customers.

8.Email Marketing Provides Actionable Analytics Data

And let’s not forget about the invaluable analytics data that email marketing provides. Email marketing platforms offer a wealth of data that you can use to improve your campaigns. You can track open and click-through rates, as well as unsubscribe rates, allowing you to fine-tune your content, design, and overall campaign effectiveness. You can even gain insights into the demographics of your email list and segment your contacts into specific groups. This allows you to send targeted messages that are relevant to different segments, increasing engagement and conversion rates.

9.Emails Allow Personalised Marketing

Personalisation is another superpower of email marketing. The ability to customise messages for each individual on your email list is a game-changer. You can use data from previous email campaigns to send more targeted messages to specific groups of contacts. You can leverage information about a recipient’s location or purchase history to send them personalised offers. Personalization is a powerful tool that helps you reach your target audience and achieve your business goals.

10.Getting Regular Emails Creates Associations

Consistency is key, my friend. Regularly sending email campaigns helps people remember your company better. When you establish a consistent presence in their inbox, they’re more likely to think of you when they need the products or services you offer. Even if your subscribers don’t open marketing emails regularly, just seeing your name in their inbox consistently helps your brand become memorable. And when they do open your messages, it helps build rapport with your customers. The more they come across your brand’s name, the more they perceive you as an authority in your industry, which boosts their confidence in doing business with you.

Phew, we covered a lot!

Email marketing is an affordable, flexible, and highly effective way to reach out to new and existing customers.

It provides actionable data that you can use to improve your campaigns and overall marketing strategies. Trust us, it’s a powerful tool that should be a part of every business’s marketing strategy. It’s affordable, effective, and easy to use, so there’s really no excuse not to give it a try.

And hey, if you need help getting started or want to take your email marketing to the next level, then contact us. We can help you create a campaign that aligns with to your business goals.

 

Contact us today for all your marketing needs. Let’s make your business look remarkable.Call 082 219 9703 or email sales@righthand.co.za

 

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